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I’m a pretty visual person, so I’m putting this up as a place holder for future thought. Yesterday I sketched out for myself my four fundamental aspects of a Gift. What we mean by gift is this: an inexactly repayable exchange whose very unending obligation perpetuates the relationship in a kind of positive debt which […]
April 15, 2011
The Mystery Powers of the Extra Penny Dish I’m sure that the Penny Dish is something that deserves a rather long post in the discussion of everyday Gift Economy marketing situations, but some off of the top of the head thoughts are going to have to do. While I’ve been ruminating on Gifteco lately, on […]
March 18, 2011
The Gifts of Voice-giving I’m working on how to present to a new client crew the “how” of blogging. All of social media involves something that in the past I’ve suspected is best described as a Gift Economy “social media is like buying beers: the gift economy in social media” – (as opposed to a […]
February 17, 2011
photo from bazaarblog Ian Greenleigh at Bazaarblog writes about how Toyota was able to counter a trending “negative online sentiment” through a story donation campaign on Facebook. Kimberley’s social media team saw an opportunity to rebuild trust in the Toyota brand after last year’s high-profile recall. They saw an increase in negative online sentiment that […]
April 17, 2011
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