Browsing All posts tagged under »gift«

vectors of a gift – gift economy

April 17, 2011

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I’m a pretty visual person, so I’m putting this up as a place holder for future thought. Yesterday I sketched out for myself my four fundamental aspects of a Gift. What we mean by gift is this: an inexactly repayable exchange whose very unending obligation perpetuates the relationship in a kind of positive debt which […]

using gifting to steer message

February 17, 2011

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photo from bazaarblog Ian Greenleigh at Bazaarblog writes about how Toyota was able to counter a trending “negative online sentiment” through a story donation campaign on Facebook. Kimberley’s social media team saw an opportunity to rebuild trust in the Toyota brand after last year’s high-profile recall. They saw an increase in negative online sentiment that […]

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