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Getting Oriented I have been wanting to write a post about the social media work we are beginning at Tonner Doll Company ever since a discussion began with this post, a different kind of Social Media – finding a language. There several interested others and I started sketching out what is necessary if we wanted […]
July 1, 2011
How Social Media Might be “done” Differently There have been growing string of posts and conversations in the last week. To catch people up and give context: here was my post on Sunday attempting to open up a conversation about how social media marketing talks about social media communities – in terms of language, vocabulary, […]
June 26, 2011
Where Language Leads we Follow I’ve been considering the clash of cultures that social media marketing brings to the table. There is the community-first, relationship building, conversation-driven culture of social media itself. And there there is the marketing culture that is conditioned by its roots in advertising with strong tendencies to depersonalize the transaction, to […]
July 9, 2011
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