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It came up in some of the comments as I relayed a story about a pineapple street vendor my wife and I stopped buying from in Thailand: my realization that commerce is always social. There often are suppressed social components (emotional investments, norms of reciprocity, identifications, assumed shared values, etc) in purchases. Which is to […]
April 18, 2011
The number 1 rule for understanding Gifts: Gifts are not repayable. This is not to say that there is no obligation to repay, or return when receiving a gift. Rather, quite the opposite. There is a strong, and to some degree mysterious power in the gift that puts you in debt, and it is […]
April 17, 2011
I’m a pretty visual person, so I’m putting this up as a place holder for future thought. Yesterday I sketched out for myself my four fundamental aspects of a Gift. What we mean by gift is this: an inexactly repayable exchange whose very unending obligation perpetuates the relationship in a kind of positive debt which […]
April 15, 2011
The Mystery Powers of the Extra Penny Dish I’m sure that the Penny Dish is something that deserves a rather long post in the discussion of everyday Gift Economy marketing situations, but some off of the top of the head thoughts are going to have to do. While I’ve been ruminating on Gifteco lately, on […]
February 23, 2011
Just a brief follow-up from yesterday’s post on how brands can now act as persons, again drawing from the example of my wife’s fan page. Facebook has provided businesses all the tools to start building a person-like series of relationship building actions. As mentioned previously: liking pages, wall-posting on pages, and commenting in threads (not […]
January 15, 2011
New Loops Matt Riding’s - @techguerilla – guest blog posted over at Amber’s new site Brass Tack Thinking, talked about his struggle with fluffier of the Social Media terms that seemingly have to be used to communicate it’s message, an excerpt of the opening paragraphs: I have an aversion to “fluff”. I don’t mean that […]
July 10, 2011
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