Subscribe:
RSS feed
How Social Media Might be “done” Differently There have been growing string of posts and conversations in the last week. To catch people up and give context: here was my post on Sunday attempting to open up a conversation about how social media marketing talks about social media communities – in terms of language, vocabulary, […]
June 29, 2011
Conversations on Conversations The last post opened up the discussion of how Social Media marketing itself perhaps needs a new language, a language of respect and honoring, if it is to take advantage of the full transparency opportunities that social media is offering. If we are going to attempt to have a “conversation” about the […]
June 26, 2011
Where Language Leads we Follow I’ve been considering the clash of cultures that social media marketing brings to the table. There is the community-first, relationship building, conversation-driven culture of social media itself. And there there is the marketing culture that is conditioned by its roots in advertising with strong tendencies to depersonalize the transaction, to […]
July 1, 2011
15