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There was some resistance to the analogy of “invasive species” to possibly describe Triberr on Twitter today. It was a very interesting thought offered by @Karen_sharp in comments to my Ecological Argument post yesterday. I just wanted to be clearer on just what invasive species are to me. Karen has pointed out that they are […]
July 11, 2011
I’ve never been a fan of Direct Messaging in Twitter. I use it more than I once did, but I as I use it I am ever aware of what I intuited when I first started with Twitter: DM is opposed in spirit to the openness and transparency that gives social media its value. […]
July 9, 2011
Getting Oriented I have been wanting to write a post about the social media work we are beginning at Tonner Doll Company ever since a discussion began with this post, a different kind of Social Media – finding a language. There several interested others and I started sketching out what is necessary if we wanted […]
July 2, 2011
What Could be Wrong with Binding Together? It has been heralded as the great equalizer. Suddenly people with only modestly very high Klout can compete with the Big Dogs of social media by banding together in a tight circle of pre-approved curated blogging. Which is to say, we will all auto-tweet each other’s blog posts […]
July 1, 2011
How Social Media Might be “done” Differently There have been growing string of posts and conversations in the last week. To catch people up and give context: here was my post on Sunday attempting to open up a conversation about how social media marketing talks about social media communities – in terms of language, vocabulary, […]
June 29, 2011
Conversations on Conversations The last post opened up the discussion of how Social Media marketing itself perhaps needs a new language, a language of respect and honoring, if it is to take advantage of the full transparency opportunities that social media is offering. If we are going to attempt to have a “conversation” about the […]
June 26, 2011
Where Language Leads we Follow I’ve been considering the clash of cultures that social media marketing brings to the table. There is the community-first, relationship building, conversation-driven culture of social media itself. And there there is the marketing culture that is conditioned by its roots in advertising with strong tendencies to depersonalize the transaction, to […]
April 29, 2011
A Commercial for Friendship It’s not really a viral video, or perhaps even an attempt at one [watch the video, it makes a difference]. Only 10,000 views in the first three days. It’s a conceptual video, and perhaps one that is aimed specifically at the kinds of people that would find this kind of thing […]
February 21, 2011
Today’s post is a development out of a brief, light Twitter exchange over the new fan Facebook profile. I was drawn originally to social media strategist Carri Bugbee‘s perhaps humorous thought that Facebook had intentionally reduced the impact of brands on Facebook fan pages in order to force them to buy more ads to help […]
February 10, 2011
Myth 5: “Twitter is a tool for egomaniacs to tell people what they had for breakfast.” CEOs tweet to give their company a more “human” face. Jobseekers use Twitter to see who’s hiring and get a better idea of the “personality” behind the corporation. Twitter helps turn your corporation into a living entity for prospects […]
July 15, 2011
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