I’m a pretty visual person, so I’m putting this up as a place holder for future thought. Yesterday I sketched out for myself my four fundamental aspects of a Gift. What we mean by gift is this: an inexactly repayable exchange whose very unending obligation perpetuates the relationship in a kind of positive debt which can pass back and forth between persons. This in a hidden way can be said to underwrite more exact market economy exchanges.
The idea diagrammed above is that if we isolate these (or some other) constitutive vectors we might be able to analyze gift-giving scenarios, and seek to strengthen their effectiveness and bonds when we build them for commerce. Whether they be crowdsourcing, crowdfunding, freemium, open-innovation, organized charity donations, blogging behaviors, social medium spaces, Digital Tribe building (such as currently being done with #usguys hashtag), product giveaways, or any of the other social marketing-like issues, we are looking for constant dimensions to keep our eye on.
These four juxtaposed terms are a placeholder. It works as a promise for me to return and explain what I mean by these terms. But also it is a chance for anyone who has been involved in the conversation on Gift Economy to think about the diagram, and come up with what it might mean to them. Right now it will remain a pictographic theory. Provisional, of course, but perhaps it gives a sense of the space I am thinking in.
Interested in your impressions. The hope is to think about Gift Economies in every way, from story telling, to anthropology, to abstract theorizing, but end up with real world observations and real world differences that can be made, in particular to the new Social Media. How to make Gift Giving and customer/user contribution more central and powerful.