Lebron’s old team, virtual morality and the golden voice

Morality Goes Virtual

I side-stepped the human interest story a bit for the larger picture of how YouTube and various other media present a tremendous amplification and proliferation of affect, the spread of human experience which works as a bed for moral reaction and action – I chose “moral” instead of “ethical”. It is worthwhile to point out the development in the story itself, as the formerly homeless man has been offered a job, and apparently a house.

Left homeless after his life and career were ruined by drugs and alcohol, Williams has been offered a job by the NBA’s Cleveland Cavaliers and is being pursued by NFL Films for possible work. He and his compelling tale became an online sensation after The Columbus Dispatch posted a clip of Williams demonstrating his voiceover skills by the side of the road.

“This has been totally, totally amazing,” Williams said in a phone interview with The Associated Press on Wednesday, his voice choking with emotion. “I’m just so thankful. God has blessed me so deeply. I’m getting a second chance. Amazing.”

via Washington Post Homeless man’s voice prompts job offers.

There is also another story, closely related though not as sexy, that of the ex-wife that raised the children that Ted Williams abandoned in the abuse of his own life with drugs & alcohol, the deeper social context and consequence beneath the life-ravaged face of a man and the in-concordance of a mellifluous voice that comes out.  

The move of the publicly shunned Cavaliers not long ago left at the basketball alter on live television, makes this media story all-the-more interesting, and through it all the liquidity of his golden voice (each time I hear it) ribbons through and above. His voice, disembodied, expresses a hidden power within Social Media. A living line of affection, and the ability to transform.

YouTube and the advent of affect morality: watching a homeless man speak

via socialtimes.com How A Viral Video Changed One Homeless Man’s Life.

This is what has changed moral effect in post-modern society more than anything else. The reach of television (news, documentary) in the 60s and 70s allowed it to a degree, but what YouTube video proliferation has done is present an infinite capacity for us to FEEL, to have the affect response, to endless situations as they persist in the world, be they profound like revolutions in Iran or Thailand, or homeless persons on street corners, or frivolous like cats jumping out of boxes. Watch this viral video and experience the affect of his voice penetrate you as a viewer. When he tells you that he was drawn to radio because a radio personality can look nothing like his voice, and he does this with his voice coming out a face that has lived a very hard life, you can feel the in-concordance of the situation itself, the in-concordance of homelessness itself.  What happens when media reaches deep into a place you would never wander, and pulls out the affects of the experiences occurring there, something radical has happened, and this is something to a degree and reach never before in the history of what is human.

Moral response consists in a circuit. It is the experience of an affectual state in another human being (or perceived to be living thing), as your own, but also to some degree causally linked to you. This is what has changed in YouTube proliferation, the ability for the mirrors of affects to have spread to every corner.

And for those interested in Social Media, affects are what seriously matter. It is the electric speed of instant communication of states, be they by picture or word, sculpted to the medium expectations that carry them.